Video Marketing in Chicago

For anyone based in the Windy City, getting your business or firm noticed can be tough. Chicago is a city of creatives and doers, so you have a fair amount of competition to work through. At BUSINESS, though, we make sure you can have all the help that you need to get the lights, cameras, and action shining down on your business as soon as is possible. Through our video marketing in Chicago, we can help to produce a much more professional advertising experience for your business.
How can we help you with Chicago video marketing?
So, the main way that we do this is quite simple: we tailor the whole experience to suit your target audience. For example, you might be looking to target social media addicted millennials. Your target audience, though, could also be those entering their golden period of life.
Whatever the aim is, we make sure that your business is marketed in a manner that ensures it’s seen by your target audience. How they consume their advertising, and what kind of advertising makes an impact upon them, is always subjective. To help you out with that, we provide you with a video marketing system that is tailored to its audience.
We make sure you are marketed to help capture as many potential clients as is possible. Whether that comes through pushing you on social media, creating various shareable content to put online, or utilising traditional paid marketing methods, we apply the whole system to what works for you.
Put simply, we don’t waste time and we don’t cut corners. Our aims are simple: to create high quality video marketing solutions that suit your audience. We help to find your ideal client in their ‘natural habitat’ and ensure that your business speaks to their problems whilst offering viable solutions.
Video marketing for Chicago
Of course, video marketing can be used for any industry. By using video marketing, we can help to make sure that your business stands out from the rest of your competition. We sell your key points, we humanise those who are involved in your business, and we give your business a crucial face where previously none existed.
Video marketing is a great way to ensure that your business feels like more than just another logo. We help people to know who you are, what problems you can help with, and what solutions you have up your sleeve. The end result? A video marketing experience that is much more tailored to your ideal client.
If your business needs some help in getting noticed, then we can help to give you that boost in profile that you require. We’ve already helped other Chicago businesses use the power of video production to stand out from their competition and their neighbours. If that sounds like a good place for you to start, then contact us today.
We can take a look, evaluate your options, and create a quality video production in Chicago for your business. Video production is excellent for selling your business and brand, so let us help you stand out from the crowd starting today.

15 Questions Every Start-Up Should Answer When Creating Their Branding Strategy

This was a great article I found from The Branding Journal.

Being a fairly new media company in today’s day and age it’s essential for me to answer these questions.  Being involved with social media is one thing, but helping develop the story, the content, the video, the illustration and the strategy to posting on the different platforms is another.  Being able to get another business ready to be able to have a social media page, and the ability to post content is even another thing.

For the sake of this short article, I’ll just post the questions.  However, in the coming weeks I’ll answer these questions outright and post them as a blog, just to help clarify who exactly we are. 🙂

  1. What is the purpose of your brand in today’s society?
  2. What are your capabilities?

  3. Who are you specifically looking to reach with your purpose and products?

  4. What industry are you in?

  5. Do you have a clear offer?
  6. Who are you competing with?

  7. What makes you different? 

  8. What is your brand personality?
  9. Does your brand have distinctive values?
  10. What don’t you want your brand to be?

  11. How do you want your brand to look like? 

  12. What is your brand promise and how are you going to make it happen?

  13. What is your brand’s story?

  14. How will you get the market’s attention?
  15. How are you going to measure your brand’s success?


SEO (Google/Bing/Yahoo) vs Yelp Vs Facebook vs (insert new app)

SEO or Search Engine Optimization is a great way to organically grow your business.  If you produce enough content and use the relevant keywords for the questions your customers are asking, you have a chance being near the top of the first page of a Google/Bing/Yahoo/Ask search query.  However, the times continue to change.

SEO was extremely important in the time when people would google a business to find about it, but now depending on your business (restaurant/bar, hair salon, dentist office) there may be a number of different apps they may go to before they actually put it into Google.  With location based searches in Yelp/Facebook chances are the first experience your potential client may have with your business is through one of those apps and so it’s important to make a good impression.

If you’ve spent a lot of time developing content and optimizing keywords it’s not for naught, but in the ever changing technological landscape you have to do something in addition to that.

This is where your Yelp/Facebook page presence is extremely important.  If they’re looking for a brewery or bars or pizza place near them, pull your shop up on Yelp and there’s a couple bad reviews and hardly any pictures, chances are they won’t come to your business.  Those bad reviews are there forever and you need to use that to your advantage.

If you have a negative review on Yelp or Facebook address it head on!  This is a chance for your other new potential customers to see directly how you handled an annoyed customer and offered them a free dessert or something similar to offset their issue.  After you’ve responded anyone that looks to your page will see your professional behavior and will want to risk your business because if they have a complaint, they’ll see how you dealt with it.

There shouldn’t be a fear that you’ll be giving out thousands of free desserts to irate customers, there should be excitement at the potential new customers willing to give your place a try because you’re a stand up person.

Just in case you haven’t already, click here to claim your Yelp page. Let us know if you need help.

5 Annoying things brands do on social media

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I was looking to write an article but came across one with graphics and text so great I’ll just be reposting it here.  The full article is at the bottom, but I’ll break it down into multiple posts as there’s so much good information each little piece could stand to be dissected.

The featured image literally tells 1000 words about how to be an expert social media person.  It lays out very distinctly 5 different things that people are annoyed when brands do or don’t do.  Most novice social media companies tend to overly post promotions or remind you to buy stuff.  The whole reason they’re following you is they bought stuff in the past.  Now they’re looking for you to provide some extra value, or to continue telling your story in an interesting an intriguing way in YOUR voice. Don’t try to be something that you’re not, be genuine.

Step one when we take over your social media accounts are to understand your voice so we can replicate it.

It’s very difficult to never digest social media on your own, then start posting content from your page. It’s very difficult to master without taking in how the different programs ‘breathe’ and vital to understanding the different platforms so you can also speak in the respective voice that each platform is trying to communicate.  People are on different platforms for different reasons and you must understand them before you try to speak on them.

So, as the list says, here are the 5 annoying things that brands do on social media.

  1. Posting too many promotions
  2. Using slang or jargon
  3. Not having any personality on their accounts
  4. Trying to be funny when they’re not
  5. Not replying to my message

This article from Sprout Social is really good and is basically a bachelors in how to be an effective communicator on social media. Because of it’s depth I’ll cut it into multiple batches to discuss, but you can read the full piece here.

Intro to the big 3 (Facebook, Instagram and Twitter)

Facebook.
Surely you’ve heard of it.  According to Statista.
“As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days.”

It started off for college kids but it’s now extremely relevant for all businesses to have one.  With so many active users per month chances are your customers are on there daily, if not multiple times a day.  One of the first places they may go to check out your business is your facebook page THEN your website. It’s important for the information you post to be engaging and show benefits to your client or potential client.  Maybe they won’t see it on the day you post it (as organic reach has dropped dramatically) but think of all the new people that will come to your site and see all your updates.  That’s why it’s important to have a consistent voice with engaging and value added content.

Instagram.
Instagram has been under the facebook umbrella since 2012 when it was purchased for a staggering $1 billion.  Many people thought it was an overvalued purchase considering how new the site was to the market, but considering that as of September of 2017 there were 800 million active users, up from 90 million in Jan of 2013, facebook was right to jump on it so early.

One of the key traits about instagram were that they were the users that got ‘too young’ for facebook and so they jumped to a new platform where their parents can’t find them.  From statista “In the United States where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger. Instagram is the preferred social network of teens in the United States, beating out Twitter and Facebook.”

The audience continues to age on Instagram and so even though many people have facebook pages they also have an instagram account, too.  Do you?  More importantly, if the customer base you’re trying to reach is in the younger demographic you should make sure you’re there.  It’s a visual system so your pictures or videos need to be really engaging, but the text is just as important.  Even more so, this platform allows discovery in locations which can help to finding customers in your area.

Twitter.
This is a strange one and I made the editorial decision to use Twitter instead of Snapchat. Snapchat could be considered top 3 and there will be other posts dedicated to it.

Twitter is such a firehose of information it’s somewhat difficult to get a grasp on it.  According to Statista “As of the fourth quarter of 2017, the micro-blogging service averaged at 330 million monthly active users. At the beginning of 2017, Twitter had reached 327 MAU.” Most of it’s users are tech savvy so depending on your product it’s important to be there.  Twitter has a very easy sharing option called ‘retweet’ and so if you’re not producing content, you can easily curate a list of people relevant to your business and customers and share their information.

All 3 of these should be looked at similar to your website.  Your customers spend the majority of their time on either one of these sites and so it’s important for you to provide information on the 3 that’s relevant to the platform to help your clients get more comfortable with you.

If you’ve tried them but just can’t get a handle on them, contact us and we’ll help you find your voice.

Do you have experience but have some questions?  Sound off in the comments, I’d love to hear your thoughts.

Mike

Photo by Tracy Le Blanc from Pexels