Michael Jordan – How Important is Practice?

As a guy growing up in Chicago in the 90’s Michael Jordan was the guy you wanted to be like and the Bulls were the team to watch. It was a great decade for Chicago basketball so everyone knew of MJ and watched him closely.

My favorite quote is near the end when he mentions that you need to practice like it’s the real thing, so when the real thing happens you’re prepared. It’s a great philosophy and the reason why I wanted to share the video!

Chicago Love Note – day time

This was a video filmed and edited by Michael Rataj on a trip downtown to Chicago.¬† It’s added to the homepage so it’s the first thing you see when you visit the site, but I wanted to make sure it gets seen via a blog! ūüôā

I’d love to hear your thoughts.¬† It’s been a project that’s been kicking around my head for quite a while and the time to do it presented itself recently.¬† There are a few more ideas to finish the whole project, but this is a start.

Music was by Check out HAKOBO :
– Soundcloud: @hakobomusic
РInstagram : www.instagram.com/theycallmehakobo/

Intro to the big 3 (Facebook, Instagram and Twitter)

Facebook.
Surely you’ve heard of it.¬† According to Statista.
“As of the fourth quarter of 2017,¬†Facebook¬†had 2.2 billion monthly¬†active users. In the third quarter of 2012, the number of¬†active Facebook users¬†had surpassed 1 billion, making it the first social network ever to do so.¬†Active users¬†are those which have logged in to¬†Facebook¬†during the last 30 days.”

It started off for college kids but it’s now extremely relevant for all businesses to have one.¬† With so many active users per month chances are your customers are on there daily, if not multiple times a day.¬† One of the first places they may go to check out your business is your facebook page THEN your website. It’s important for the information you post to be engaging and show benefits to your client or potential client.¬† Maybe they won’t see it on the day you post it (as organic reach has dropped dramatically) but think of all the new people that will come to your site and see all your updates.¬† That’s why it’s important to have a consistent voice with engaging and value added content.

Instagram.
Instagram has been under the facebook umbrella since 2012 when it was purchased for a staggering $1 billion.  Many people thought it was an overvalued purchase considering how new the site was to the market, but considering that as of September of 2017 there were 800 million active users, up from 90 million in Jan of 2013, facebook was right to jump on it so early.

One of the key traits about instagram were that they were the users that got ‘too young’ for facebook and so they jumped to a new platform where their parents can’t find them.¬† From statista¬†“In the United States where more than¬†half of Instagram‚Äôs user base is between 18 and 29 years¬†old. Globally speaking,¬†41 percent of users are 24 years of age or younger. Instagram is the¬†preferred social network of teens¬†in the United States, beating out Twitter and Facebook.”

The audience continues to age on Instagram and so even though many people have facebook pages they also have an instagram account, too.¬† Do you?¬† More importantly, if the customer base you’re trying to reach is in the younger demographic you should make sure you’re there.¬† It’s a visual system so your pictures or videos need to be really engaging, but the text is just as important.¬† Even more so, this platform allows discovery in locations which can help to finding customers in your area.

Twitter.
This is a strange one and I made the editorial decision to use Twitter instead of Snapchat. Snapchat could be considered top 3 and there will be other posts dedicated to it.

Twitter is such a firehose of information it’s somewhat difficult to get a grasp on it.¬† According to Statista “As of the fourth quarter of 2017, the micro-blogging service averaged at¬†330 million¬†monthly active users. At the beginning of 2017, Twitter had reached 327 MAU.” Most of it’s users are tech savvy so depending on your product it’s important to be there.¬† Twitter has a very easy sharing option called ‘retweet’ and so if you’re not producing content, you can easily curate a list of people relevant to your business and customers and share their information.

All 3 of these should be looked at similar to your website.¬† Your customers spend the majority of their time on either one of these sites and so it’s important for you to provide information on the 3 that’s relevant to the platform to help your clients get more comfortable with you.

If you’ve tried them but just can’t get a handle on them, contact us and we’ll help you find your voice.

Do you have experience but have some questions?¬† Sound off in the comments, I’d love to hear your thoughts.

Mike

Photo by Tracy Le Blanc from Pexels

3 Local Marketing Ideas (& 1 for free)

This will be a topic I’ll bring up a bunch, as I come across more ways to do so.¬† This is also dependent on your business and client base.¬† If you’re specializing in a high end product but you’re situated in a low rent area where typical high end clients may not hang out, these things may not apply directly, but the general theory can be used.¬† This is also highly dependent on your TYPE of client or knowing your customer.¬† If you have a general type of client that always buys your product or service we can work backwards to find out where other similar clients are and market to them.¬† Or, if you’re looking to branch out (via the blue ocean strategy) we can look how you can tailor a service to a different generation of buyer.

  1. Local paper.¬† Yes, i know, they’re almost all dying, but, they’re still there in most towns.¬† The most obvious example is to take out an ad and just keep doing it.¬† The other option is to contact the paper to see if you can write an article every week/bi-weekly/monthly about your business and the benefits that current clients enjoy with it.¬† It doesn’t have to just be a ‘buy my product’, but you’re doing it for branding.¬† If they continue to open the paper and see your article people will get used to it, and if you have a great personality (you do ūüôā then people will respond, be interested in your article and want to visit your business.¬† If not just to meet you, but then most likely buy something from the ‘local celebrity’.
  2. Business Development with other like minded businesses.¬† If you’re on the chamber of commerce or just through being involved in the area you know other business owners.¬† If you don’t you’re missing an opportunity to meet similar people that are looking for the same thing: more clients. See what kind of trade you can do with them to give them free advertising, then see how they’ll help.¬† If you have an 11×17 poster that advertises your services that you can post in their window and vice versa.¬† If they have an email list or some other mailer maybe you could split one.¬† If you get a group of businesses the 5 or 10 of you could even do a bi monthly mailer with articles.
  3. Farmers Market.¬† Not all places have it but it’s worth checking into.¬† Maybe you don’t offer a product that can easily be sold there, but can you take something small that might entice people to sign up for your product/service?¬† You can just put in some face there and maybe you’ll meet other business owners there and it can help #2.
  4. Social Media.¬† (this ones free ūüôā This is the obvious answer and there will be a lot more articles on how to use social media to advertise and look for clients, but the easy one now will be to open Instagram or Facebook or Twitter and do a search by location.¬† If you’re in a small enough area and someone goes to a lot of the local businesses either follow them or like their posts.¬† Make sure you’re following all the businesses in your area, the alderman, mayor, etc and engage with their posts.¬† Leaving insightful comments on the pages where a lot of your community people will be attending is a great way to get your name out there.¬† Don’t pitch, but add to the conversation so people know to turn to you with questions.¬† Get to know the community through social media.

Looking for help with your marketing?  Reach out so we can discuss how we can help.