IGTV is going to disrupt movies

I’m coming around and think IGTV is going to be a very disruptive move for Instagram and video production overall. It’s a direct competition to Youtube, Youtube Red, Netflix, Amazon and all the other spots where specifically created content is being made. The differentiation is the vertical format.

This goes to the push for better technology on phones and is a step into mobile video production. As a video guy this hurts, but it’s been 100 years that we’ve been looking at full frame or widescreen videos, and this is the way the market is changing and going towards mobile. This will allow for more regular videos from people which could allow more ‘prank shows’, where people would setup their phones to trick someone and pull pranks on people.

Who knows? It’s a disruptive move and with how much people gravitate towards Instagram as is, this is yet another tool to keep people on the instagram/facebook platform to develop more content specifically for the platform. If you’re creating it vertically it will be ‘difficult’ to move it over to youtube, but as so many other videos prove it’s entirely possible.

I recorded a quick FB live video which I included below and would love to hear your thoughts on IGTV!

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbulbbraincreative%2Fvideos%2F392943741200649%2F&show_text=0&width=267

How to write the perfect social media post

Don’t sell.

Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.

Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.

Don’t sell don’t sell don’t sell don’t sell. 

Give value. Educate.

Don’t sell.

5 Annoying things brands do on social media

graph-annoying-actions-1

I was looking to write an article but came across one with graphics and text so great I’ll just be reposting it here.  The full article is at the bottom, but I’ll break it down into multiple posts as there’s so much good information each little piece could stand to be dissected.

The featured image literally tells 1000 words about how to be an expert social media person.  It lays out very distinctly 5 different things that people are annoyed when brands do or don’t do.  Most novice social media companies tend to overly post promotions or remind you to buy stuff.  The whole reason they’re following you is they bought stuff in the past.  Now they’re looking for you to provide some extra value, or to continue telling your story in an interesting an intriguing way in YOUR voice. Don’t try to be something that you’re not, be genuine.

Step one when we take over your social media accounts are to understand your voice so we can replicate it.

It’s very difficult to never digest social media on your own, then start posting content from your page. It’s very difficult to master without taking in how the different programs ‘breathe’ and vital to understanding the different platforms so you can also speak in the respective voice that each platform is trying to communicate.  People are on different platforms for different reasons and you must understand them before you try to speak on them.

So, as the list says, here are the 5 annoying things that brands do on social media.

  1. Posting too many promotions
  2. Using slang or jargon
  3. Not having any personality on their accounts
  4. Trying to be funny when they’re not
  5. Not replying to my message

This article from Sprout Social is really good and is basically a bachelors in how to be an effective communicator on social media. Because of it’s depth I’ll cut it into multiple batches to discuss, but you can read the full piece here.

Intro to the big 3 (Facebook, Instagram and Twitter)

Facebook.
Surely you’ve heard of it.  According to Statista.
“As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days.”

It started off for college kids but it’s now extremely relevant for all businesses to have one.  With so many active users per month chances are your customers are on there daily, if not multiple times a day.  One of the first places they may go to check out your business is your facebook page THEN your website. It’s important for the information you post to be engaging and show benefits to your client or potential client.  Maybe they won’t see it on the day you post it (as organic reach has dropped dramatically) but think of all the new people that will come to your site and see all your updates.  That’s why it’s important to have a consistent voice with engaging and value added content.

Instagram.
Instagram has been under the facebook umbrella since 2012 when it was purchased for a staggering $1 billion.  Many people thought it was an overvalued purchase considering how new the site was to the market, but considering that as of September of 2017 there were 800 million active users, up from 90 million in Jan of 2013, facebook was right to jump on it so early.

One of the key traits about instagram were that they were the users that got ‘too young’ for facebook and so they jumped to a new platform where their parents can’t find them.  From statista “In the United States where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger. Instagram is the preferred social network of teens in the United States, beating out Twitter and Facebook.”

The audience continues to age on Instagram and so even though many people have facebook pages they also have an instagram account, too.  Do you?  More importantly, if the customer base you’re trying to reach is in the younger demographic you should make sure you’re there.  It’s a visual system so your pictures or videos need to be really engaging, but the text is just as important.  Even more so, this platform allows discovery in locations which can help to finding customers in your area.

Twitter.
This is a strange one and I made the editorial decision to use Twitter instead of Snapchat. Snapchat could be considered top 3 and there will be other posts dedicated to it.

Twitter is such a firehose of information it’s somewhat difficult to get a grasp on it.  According to Statista “As of the fourth quarter of 2017, the micro-blogging service averaged at 330 million monthly active users. At the beginning of 2017, Twitter had reached 327 MAU.” Most of it’s users are tech savvy so depending on your product it’s important to be there.  Twitter has a very easy sharing option called ‘retweet’ and so if you’re not producing content, you can easily curate a list of people relevant to your business and customers and share their information.

All 3 of these should be looked at similar to your website.  Your customers spend the majority of their time on either one of these sites and so it’s important for you to provide information on the 3 that’s relevant to the platform to help your clients get more comfortable with you.

If you’ve tried them but just can’t get a handle on them, contact us and we’ll help you find your voice.

Do you have experience but have some questions?  Sound off in the comments, I’d love to hear your thoughts.

Mike

Photo by Tracy Le Blanc from Pexels

Show Your Work!

Taken from Austin’s personal page.

In ten tight chapters, I lay out ways to think about your work as a never-ending process, how to build an audience by sharing that process, and how to deal with the ups and downs of putting yourself and your work out in the world:

  1. You don’t have to be a genius.
  2. Think process, not product.
  3. Share something small every day.
  4. Open up your cabinet of curiosities.
  5. Tell good stories.
  6. Teach what you know.
  7. Don’t turn into human spam.
  8. Learn to take a punch.
  9. Sell out.
  10. Stick around.

This book is not just for “creatives”! Whether you’re an artist or an entrepreneur, a student or a teacher, a hobbyist or a professional, it’s time to stop worrying and start sharing.

This is a great book.  He basically lays out a marketing strategy for the new age of low cost communication.  It comes down to a branding strategy, where if you’re posting regularly on the social media platforms where the most people are, you’ll develop your brand and stay at the forefront.  Instead of just posting your finished work he makes the intelligent suggestion to post new and different material.  IE, if you’re an illustrator do a sketch, or a corner of a piece you’re working on, while avoiding the typical latte or lunch posts.

As a basic primer to marketing, it’s a quick read and gives you a run down on how to market yourself.  You’re not just trying to sell in every post or posting a sale, but you’re having a communication with your prospective client to engage them to buy when they need your product.