For anyone based in the Windy City, getting your business or firm noticed can be tough. Chicago is a city of creatives and doers, so you have a fair amount of competition to work through. At BUSINESS, though, we make sure you can have all the help that you need to get the lights, cameras, and action shining down on your business as soon as is possible. Through our video marketing in Chicago, we can help to produce a much more professional advertising experience for your business.
How can we help you with Chicago video marketing?
So, the main way that we do this is quite simple: we tailor the whole experience to suit your target audience. For example, you might be looking to target social media addicted millennials. Your target audience, though, could also be those entering their golden period of life.
Whatever the aim is, we make sure that your business is marketed in a manner that ensures it’s seen by your target audience. How they consume their advertising, and what kind of advertising makes an impact upon them, is always subjective. To help you out with that, we provide you with a video marketing system that is tailored to its audience.
We make sure you are marketed to help capture as many potential clients as is possible. Whether that comes through pushing you on social media, creating various shareable content to put online, or utilising traditional paid marketing methods, we apply the whole system to what works for you.
Put simply, we don’t waste time and we don’t cut corners. Our aims are simple: to create high quality video marketing solutions that suit your audience. We help to find your ideal client in their ‘natural habitat’ and ensure that your business speaks to their problems whilst offering viable solutions.
Video marketing for Chicago
Of course, video marketing can be used for any industry. By using video marketing, we can help to make sure that your business stands out from the rest of your competition. We sell your key points, we humanise those who are involved in your business, and we give your business a crucial face where previously none existed.
Video marketing is a great way to ensure that your business feels like more than just another logo. We help people to know who you are, what problems you can help with, and what solutions you have up your sleeve. The end result? A video marketing experience that is much more tailored to your ideal client.
If your business needs some help in getting noticed, then we can help to give you that boost in profile that you require. We’ve already helped other Chicago businesses use the power of video production to stand out from their competition and their neighbours. If that sounds like a good place for you to start, then contact us today.
We can take a look, evaluate your options, and create a quality video production in Chicago for your business. Video production is excellent for selling your business and brand, so let us help you stand out from the crowd starting today.
Category: marketing
Afternoon hangout at Goose Island
Brad and Mike of 2 Beers and a Podcast visit Goose Island Clybourn for a working afternoon.
Primarily filmed with the Canon 5d MarkIV
Opening filmed with the LG V30 phone
Walking inside filmed with Olympus Tg-5
Produced by Michael Rataj of Bulb Brain Creative
Starring Brad Frauhaff
A stroll around the Metropolitan Bar
The video at the front of the site has been changed. I’m extremely happy with how this turned out and the perfect song that somehow existed in the world to allow me to match it up to this video. Makes me thirsty every time I watch it.
Where are the customers (on the internet)?
One of the biggest questions when effectively using the internet to reach your customers is the relevant question: “Where are your customers?”
The same people that are on Facebook may not be on Pinterest or on Twitter or Instagram (etc). This can be a bit of trial and error to see where you can effectively post your content and get it seen.
If you’re using long form content, either a podcast or a show YouTube or Vimeo would be a great spot. Facebook pages also allow you to post up to 1.75 GB and 45 minutes.
Instagram is one of the few remaining organic search applications (where people can find you through explore and your hashtags, although a lot of it can be just other marketers liking your stuff so you’ll check out their pages, but they’re still worth doing) and their full video length is 1 minute. Similar to this is Twitter which allows up to 30 second video clips. These are both great sites to post the juiciest bits of your 45 minute video to help excite people and drive them over to youtube, facebook or vimeo.
LinkedIn is another great content page. Although it is a business site, you’ll want to make your content relevant to business. However people are probably sick of seeing all the interview tips and other generic business related content tips, so taking some initiative and showing some unique content that helps with business could be a great way to receive extra engagement.
YouTube is THE place for video. It’s the #2 search engine and it’s where so many people search for how to videos, amongst other informative videos. Consider the type of verbiage people will be typing in when they’re looking for an answer and try to use that to your advantage in your headline and description. Tags can be relevant, but make sure the whole package is there. No one just eats a pizza crust, they want the cheese, sauce and toppings to be good, too.
So where should you be?
The short answer is all of the places. Facebook relies mostly on boosted posts to get your content to be seen, so if you can get traction on linkedin or youTube you could’ve saved yourself some money and potentially found your audience. As with an always changing internet it’s important to be where the customers are, and then when you find them, make sure that’s your #1 priority!
IGTV is going to disrupt movies
I’m coming around and think IGTV is going to be a very disruptive move for Instagram and video production overall. It’s a direct competition to Youtube, Youtube Red, Netflix, Amazon and all the other spots where specifically created content is being made. The differentiation is the vertical format.
This goes to the push for better technology on phones and is a step into mobile video production. As a video guy this hurts, but it’s been 100 years that we’ve been looking at full frame or widescreen videos, and this is the way the market is changing and going towards mobile. This will allow for more regular videos from people which could allow more ‘prank shows’, where people would setup their phones to trick someone and pull pranks on people.
Who knows? It’s a disruptive move and with how much people gravitate towards Instagram as is, this is yet another tool to keep people on the instagram/facebook platform to develop more content specifically for the platform. If you’re creating it vertically it will be ‘difficult’ to move it over to youtube, but as so many other videos prove it’s entirely possible.
I recorded a quick FB live video which I included below and would love to hear your thoughts on IGTV!