Intro to the big 3 (Facebook, Instagram and Twitter)

Facebook.
Surely you’ve heard of it.  According to Statista.
“As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days.”

It started off for college kids but it’s now extremely relevant for all businesses to have one.  With so many active users per month chances are your customers are on there daily, if not multiple times a day.  One of the first places they may go to check out your business is your facebook page THEN your website. It’s important for the information you post to be engaging and show benefits to your client or potential client.  Maybe they won’t see it on the day you post it (as organic reach has dropped dramatically) but think of all the new people that will come to your site and see all your updates.  That’s why it’s important to have a consistent voice with engaging and value added content.

Instagram.
Instagram has been under the facebook umbrella since 2012 when it was purchased for a staggering $1 billion.  Many people thought it was an overvalued purchase considering how new the site was to the market, but considering that as of September of 2017 there were 800 million active users, up from 90 million in Jan of 2013, facebook was right to jump on it so early.

One of the key traits about instagram were that they were the users that got ‘too young’ for facebook and so they jumped to a new platform where their parents can’t find them.  From statista “In the United States where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger. Instagram is the preferred social network of teens in the United States, beating out Twitter and Facebook.”

The audience continues to age on Instagram and so even though many people have facebook pages they also have an instagram account, too.  Do you?  More importantly, if the customer base you’re trying to reach is in the younger demographic you should make sure you’re there.  It’s a visual system so your pictures or videos need to be really engaging, but the text is just as important.  Even more so, this platform allows discovery in locations which can help to finding customers in your area.

Twitter.
This is a strange one and I made the editorial decision to use Twitter instead of Snapchat. Snapchat could be considered top 3 and there will be other posts dedicated to it.

Twitter is such a firehose of information it’s somewhat difficult to get a grasp on it.  According to Statista “As of the fourth quarter of 2017, the micro-blogging service averaged at 330 million monthly active users. At the beginning of 2017, Twitter had reached 327 MAU.” Most of it’s users are tech savvy so depending on your product it’s important to be there.  Twitter has a very easy sharing option called ‘retweet’ and so if you’re not producing content, you can easily curate a list of people relevant to your business and customers and share their information.

All 3 of these should be looked at similar to your website.  Your customers spend the majority of their time on either one of these sites and so it’s important for you to provide information on the 3 that’s relevant to the platform to help your clients get more comfortable with you.

If you’ve tried them but just can’t get a handle on them, contact us and we’ll help you find your voice.

Do you have experience but have some questions?  Sound off in the comments, I’d love to hear your thoughts.

Mike

Photo by Tracy Le Blanc from Pexels

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