IGTV is going to disrupt movies

I’m coming around and think IGTV is going to be a very disruptive move for Instagram and video production overall. It’s a direct competition to Youtube, Youtube Red, Netflix, Amazon and all the other spots where specifically created content is being made. The differentiation is the vertical format.

This goes to the push for better technology on phones and is a step into mobile video production. As a video guy this hurts, but it’s been 100 years that we’ve been looking at full frame or widescreen videos, and this is the way the market is changing and going towards mobile. This will allow for more regular videos from people which could allow more ‘prank shows’, where people would setup their phones to trick someone and pull pranks on people.

Who knows? It’s a disruptive move and with how much people gravitate towards Instagram as is, this is yet another tool to keep people on the instagram/facebook platform to develop more content specifically for the platform. If you’re creating it vertically it will be ‘difficult’ to move it over to youtube, but as so many other videos prove it’s entirely possible.

I recorded a quick FB live video which I included below and would love to hear your thoughts on IGTV!

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbulbbraincreative%2Fvideos%2F392943741200649%2F&show_text=0&width=267

Engagement is the game

Do you listen to Entrepreneur on Fire? Chances are if you’re on my site you’re an entrepreneur so I just dropped an awesome resource on you if you’ve never heard it.  He’s up to 2000 shows but he just interviews entrepreneurs and business owners.  It’s a great way to hear how other business owners are going about their day/business.  He has great energy (because he clearly loves his life) and it’s contagious.

I just came across this episode on spotify/or you can look on his page for more resources but the 1st part talked about social media numbers vs engagement.

Check out these other blog posts
5 Brain Tricks to make customers buy
15 QUESTIONS EVERY START-UP SHOULD ANSWER WHEN CREATING THEIR BRANDING STRATEGY

The way to think about engagement is any comment on your page or a message is a current or potential customer literally reaching out to you for a connection.  The way you’ll resonate in their mind is if you DON’T respond to their messages (good or bad).  However, if you do respond in a genuine way you’ll build a fan and they will be more likely to recommend your business or service to someone in need of your business or service.

This is especially important if you want your business to grow, you need to make sure you’re responding to not only every social media comment but every EMAIL or every Voice Message/Phone call you get from customers!  They’re reaching out to you and giving you the literal opportunity to prove why they should keep or use your business or service.

Happy Engagement!

Intro to the big 3 (Facebook, Instagram and Twitter)

Facebook.
Surely you’ve heard of it.  According to Statista.
“As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days.”

It started off for college kids but it’s now extremely relevant for all businesses to have one.  With so many active users per month chances are your customers are on there daily, if not multiple times a day.  One of the first places they may go to check out your business is your facebook page THEN your website. It’s important for the information you post to be engaging and show benefits to your client or potential client.  Maybe they won’t see it on the day you post it (as organic reach has dropped dramatically) but think of all the new people that will come to your site and see all your updates.  That’s why it’s important to have a consistent voice with engaging and value added content.

Instagram.
Instagram has been under the facebook umbrella since 2012 when it was purchased for a staggering $1 billion.  Many people thought it was an overvalued purchase considering how new the site was to the market, but considering that as of September of 2017 there were 800 million active users, up from 90 million in Jan of 2013, facebook was right to jump on it so early.

One of the key traits about instagram were that they were the users that got ‘too young’ for facebook and so they jumped to a new platform where their parents can’t find them.  From statista “In the United States where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger. Instagram is the preferred social network of teens in the United States, beating out Twitter and Facebook.”

The audience continues to age on Instagram and so even though many people have facebook pages they also have an instagram account, too.  Do you?  More importantly, if the customer base you’re trying to reach is in the younger demographic you should make sure you’re there.  It’s a visual system so your pictures or videos need to be really engaging, but the text is just as important.  Even more so, this platform allows discovery in locations which can help to finding customers in your area.

Twitter.
This is a strange one and I made the editorial decision to use Twitter instead of Snapchat. Snapchat could be considered top 3 and there will be other posts dedicated to it.

Twitter is such a firehose of information it’s somewhat difficult to get a grasp on it.  According to Statista “As of the fourth quarter of 2017, the micro-blogging service averaged at 330 million monthly active users. At the beginning of 2017, Twitter had reached 327 MAU.” Most of it’s users are tech savvy so depending on your product it’s important to be there.  Twitter has a very easy sharing option called ‘retweet’ and so if you’re not producing content, you can easily curate a list of people relevant to your business and customers and share their information.

All 3 of these should be looked at similar to your website.  Your customers spend the majority of their time on either one of these sites and so it’s important for you to provide information on the 3 that’s relevant to the platform to help your clients get more comfortable with you.

If you’ve tried them but just can’t get a handle on them, contact us and we’ll help you find your voice.

Do you have experience but have some questions?  Sound off in the comments, I’d love to hear your thoughts.

Mike

Photo by Tracy Le Blanc from Pexels