001 Vlog Brain – The Unexamined Life is one not worth living

I recently purchased a fairly inexpensive camera that I can easily pull out and hit record to capture my day more frequently. The goal of this vlog is to allow myself to create and edit more movies on a (hopefully) daily basis, capturing the fun minutia that creates my days and also to document some of the interesting places I tend to find myself just on the fact that I’m looking for stuff.

This was recorded 8/10/2018 and the morning of 8/11 I opened my email to a quote by James Baldwin. It seemed fitting and very timely and thus seems like a great start to this new ‘Vlog Brain’.

Spurn self-delusion.

I still believe that the unexamined life is not worth living: and I know that self-delusion, in the service of no matter what small or lofty cause, is a price no writer can afford. His subject is himself and the world and it requires every ounce of stamina he can summon to attempt to look on himself and the world as they are.

-from the introduction to Nobody Knows My Name

How to write the perfect social media post

Don’t sell.

Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.

Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.

Don’t sell don’t sell don’t sell don’t sell. 

Give value. Educate.

Don’t sell.

Engagement is the game

Do you listen to Entrepreneur on Fire? Chances are if you’re on my site you’re an entrepreneur so I just dropped an awesome resource on you if you’ve never heard it.  He’s up to 2000 shows but he just interviews entrepreneurs and business owners.  It’s a great way to hear how other business owners are going about their day/business.  He has great energy (because he clearly loves his life) and it’s contagious.

I just came across this episode on spotify/or you can look on his page for more resources but the 1st part talked about social media numbers vs engagement.

Check out these other blog posts
5 Brain Tricks to make customers buy
15 QUESTIONS EVERY START-UP SHOULD ANSWER WHEN CREATING THEIR BRANDING STRATEGY

The way to think about engagement is any comment on your page or a message is a current or potential customer literally reaching out to you for a connection.  The way you’ll resonate in their mind is if you DON’T respond to their messages (good or bad).  However, if you do respond in a genuine way you’ll build a fan and they will be more likely to recommend your business or service to someone in need of your business or service.

This is especially important if you want your business to grow, you need to make sure you’re responding to not only every social media comment but every EMAIL or every Voice Message/Phone call you get from customers!  They’re reaching out to you and giving you the literal opportunity to prove why they should keep or use your business or service.

Happy Engagement!

Hi I’m Mike

Hi! Does your company effectively use it’s social media pages to add value to your followers, or are you just posting blatant ‘asks’ for a sale?  Through a blog posted on my website I broke down some of the 5 annoying things brands do on social media. You can read the article https://bulbbraincreative.com/2018/03/23/5-annoying-things-brands-do-on-social-media/.  Most brands treat social media as another chance to boast about a new deal or to remind their followers as to why they should buy their product.  

Your customers are looking for entertaining and educational content about your brand which will then ENTICE them to purchase your product or service. They want it in your voice and your personality so they get to know you better through your business.

The conversation on social media shouldn’t be treated like a one time ad in a newspaper, but a constant conversation you’re having with a friend about your business.  They know what you do but they’re interested in the nuances.

If you’re a restaurant is there a special cheese or ingredient or sauce that helps make your food special?  Talk about that for a couple posts. Break that down and explain why you chose it, how you came up with it and why it’s important to you.

If you’re a dentist are there certain foods or drinks to consume to help either strengthen teeth or help whiten teeth?  Talk about that for a couple posts. Try not to get too technical, but explain about different acidity and what too much can do to your teeth.

If you’re an auto repair shop are there little tips to either help customers get more miles per gallon or help a car extend it’s life?  Talk about that for a couple posts. Break down the different parts and things that need more attention than the other parts.

An extremely important thing to remember is if someone comments on your post: Respond!  They’re reaching out to you so respond to them! Then whomever visits your site will see your response, know that you care about your customer and know that they’ll get the same support from you when they have a question!  (managing negative comments is a whole other conversation, but if you acknowledge their issue and try to make it right you’re showing them and everyone else who sees it that you take pride in your business and want to do everything to make it right.  Don’t ever go head to head with them or air any grievances. Be mature and make things right and you could potentially earn them back)

Being engulfed in your business for years you become the expert and learn every little nuance for you to become the expert, but those tips are things your customers as a beginner may not know.  Going back to the basics can be a great source of expert content for your social media pages which help educate your customers and help you become the trusted advisor in your field.

My name is Michael Rataj and I’m the owner of Bulb Brain Creative.  We specialize in creating video and photo content for distribution over social media to full hands on social media management like posting, engaging with customers, replying to comments and messages, etc.  I have mobile studio where I’d bring lights and camera to your business or I have spaces to film interview content. Call me at 708-942-1791 or mike@bulbbraincreative.com if you want me to give a no obligation review of your social media and the story you’re telling. You can follow me on instagram or facebook at bulbbraincreative.  

 

SEO (Google/Bing/Yahoo) vs Yelp Vs Facebook vs (insert new app)

SEO or Search Engine Optimization is a great way to organically grow your business.  If you produce enough content and use the relevant keywords for the questions your customers are asking, you have a chance being near the top of the first page of a Google/Bing/Yahoo/Ask search query.  However, the times continue to change.

SEO was extremely important in the time when people would google a business to find about it, but now depending on your business (restaurant/bar, hair salon, dentist office) there may be a number of different apps they may go to before they actually put it into Google.  With location based searches in Yelp/Facebook chances are the first experience your potential client may have with your business is through one of those apps and so it’s important to make a good impression.

If you’ve spent a lot of time developing content and optimizing keywords it’s not for naught, but in the ever changing technological landscape you have to do something in addition to that.

This is where your Yelp/Facebook page presence is extremely important.  If they’re looking for a brewery or bars or pizza place near them, pull your shop up on Yelp and there’s a couple bad reviews and hardly any pictures, chances are they won’t come to your business.  Those bad reviews are there forever and you need to use that to your advantage.

If you have a negative review on Yelp or Facebook address it head on!  This is a chance for your other new potential customers to see directly how you handled an annoyed customer and offered them a free dessert or something similar to offset their issue.  After you’ve responded anyone that looks to your page will see your professional behavior and will want to risk your business because if they have a complaint, they’ll see how you dealt with it.

There shouldn’t be a fear that you’ll be giving out thousands of free desserts to irate customers, there should be excitement at the potential new customers willing to give your place a try because you’re a stand up person.

Just in case you haven’t already, click here to claim your Yelp page. Let us know if you need help.