Video Marketing in Chicago

For anyone based in the Windy City, getting your business or firm noticed can be tough. Chicago is a city of creatives and doers, so you have a fair amount of competition to work through. At BUSINESS, though, we make sure you can have all the help that you need to get the lights, cameras, and action shining down on your business as soon as is possible. Through our video marketing in Chicago, we can help to produce a much more professional advertising experience for your business.
How can we help you with Chicago video marketing?
So, the main way that we do this is quite simple: we tailor the whole experience to suit your target audience. For example, you might be looking to target social media addicted millennials. Your target audience, though, could also be those entering their golden period of life.
Whatever the aim is, we make sure that your business is marketed in a manner that ensures it’s seen by your target audience. How they consume their advertising, and what kind of advertising makes an impact upon them, is always subjective. To help you out with that, we provide you with a video marketing system that is tailored to its audience.
We make sure you are marketed to help capture as many potential clients as is possible. Whether that comes through pushing you on social media, creating various shareable content to put online, or utilising traditional paid marketing methods, we apply the whole system to what works for you.
Put simply, we don’t waste time and we don’t cut corners. Our aims are simple: to create high quality video marketing solutions that suit your audience. We help to find your ideal client in their ‘natural habitat’ and ensure that your business speaks to their problems whilst offering viable solutions.
Video marketing for Chicago
Of course, video marketing can be used for any industry. By using video marketing, we can help to make sure that your business stands out from the rest of your competition. We sell your key points, we humanise those who are involved in your business, and we give your business a crucial face where previously none existed.
Video marketing is a great way to ensure that your business feels like more than just another logo. We help people to know who you are, what problems you can help with, and what solutions you have up your sleeve. The end result? A video marketing experience that is much more tailored to your ideal client.
If your business needs some help in getting noticed, then we can help to give you that boost in profile that you require. We’ve already helped other Chicago businesses use the power of video production to stand out from their competition and their neighbours. If that sounds like a good place for you to start, then contact us today.
We can take a look, evaluate your options, and create a quality video production in Chicago for your business. Video production is excellent for selling your business and brand, so let us help you stand out from the crowd starting today.

001 Vlog Brain – The Unexamined Life is one not worth living

I recently purchased a fairly inexpensive camera that I can easily pull out and hit record to capture my day more frequently. The goal of this vlog is to allow myself to create and edit more movies on a (hopefully) daily basis, capturing the fun minutia that creates my days and also to document some of the interesting places I tend to find myself just on the fact that I’m looking for stuff.

This was recorded 8/10/2018 and the morning of 8/11 I opened my email to a quote by James Baldwin. It seemed fitting and very timely and thus seems like a great start to this new ‘Vlog Brain’.

Spurn self-delusion.

I still believe that the unexamined life is not worth living: and I know that self-delusion, in the service of no matter what small or lofty cause, is a price no writer can afford. His subject is himself and the world and it requires every ounce of stamina he can summon to attempt to look on himself and the world as they are.

-from the introduction to Nobody Knows My Name

Engagement is the game

Do you listen to Entrepreneur on Fire? Chances are if you’re on my site you’re an entrepreneur so I just dropped an awesome resource on you if you’ve never heard it.  He’s up to 2000 shows but he just interviews entrepreneurs and business owners.  It’s a great way to hear how other business owners are going about their day/business.  He has great energy (because he clearly loves his life) and it’s contagious.

I just came across this episode on spotify/or you can look on his page for more resources but the 1st part talked about social media numbers vs engagement.

Check out these other blog posts
5 Brain Tricks to make customers buy
15 QUESTIONS EVERY START-UP SHOULD ANSWER WHEN CREATING THEIR BRANDING STRATEGY

The way to think about engagement is any comment on your page or a message is a current or potential customer literally reaching out to you for a connection.  The way you’ll resonate in their mind is if you DON’T respond to their messages (good or bad).  However, if you do respond in a genuine way you’ll build a fan and they will be more likely to recommend your business or service to someone in need of your business or service.

This is especially important if you want your business to grow, you need to make sure you’re responding to not only every social media comment but every EMAIL or every Voice Message/Phone call you get from customers!  They’re reaching out to you and giving you the literal opportunity to prove why they should keep or use your business or service.

Happy Engagement!

Psych! 5 Brain Tricks to Make Customers Buy

As an aside, if you’re not following the Inc page on facebook, twitter, or just regularly going there you’re missing a wealth of great business information.  With such an established magazine they report on a lot of great business topics (and really know how to write a headline, as shown above).

Below are the 5 points from their article of the same name, based on the book Brainfluence.

“Fact No. 1: People aren’t always rational thinkers. In truth, research shows that a huge amount of decision-making is actually based on subconscious factors.

In both his new book, Brainfluence, and in a recent interview, Dooley offered several ways to use “neuromarketing” to do a better job persuading consumers.

1. Clean Up Your Font

 

“Probably nine times out of 10 the simpler font is going to be the better choice,” Dooley says, “because the text will be more likely to be read, for one, and you’ll better convey information.”

Bottom line: Go easy on consumers’ eyes; use a clear, easy-to-read font such as Arial, for product and service descriptions as well as any instructions.

2. Don’t Show Them the Money

A restaurant currency study showed that patrons tended to be more price-conscious when dollar signs appeared alongside the prices on menus. If there was just a solo digit, by contrast—no dollar symbol, no decimal point—then spending went up.

Bottom line: If you’re a restaurateur, take dollar signs off the menu to increase your sales.

3. Remember the Senses

Look for environmental elements that you can control, like pleasant scents—even if your products don’t naturally have a smell. “You can create a scent environment that is pleasant, memorable, and distinctive that reinforces your branding,” Dooley says. “The scent will then trigger consumers’ senses and create a desire for that [the product or service].” Tests have shown that scents in shopping areas can increase sales.

Bottom line: Find creative ways to tempt customers’ senses.

4. Respond to Customers

Dooley cites one study that looked at people who complained via social media about a company or its products. When they got a prompt response—even if it wasn’t an actual apology—the majority of customers either removed their negative comment or revised it with a positive addendum. So take a minute to acknowledge what was said; it’s worth your time.

Bottom line: Keep your cool and respond to customers promptly.

5. Tell a Good Story

So whether you’re citing case studies or designing ads or other promotions, draw customers in by weaving facts and favorable information into a story format. A great story can engage customers on a deeper level; this also increases word-of-mouth marketing. “In general some of your information should be in a story format to keep your reader engaged,” Dooley says, “because if it’s all facts and all statistics, you’ll lose a lot of your audience.”

Bottom line: Turn percentages and figures into a good tale to capture—and keep—your customers’ attention.”