One of the biggest questions when effectively using the internet to reach your customers is the relevant question: “Where are your customers?”
The same people that are on Facebook may not be on Pinterest or on Twitter or Instagram (etc). This can be a bit of trial and error to see where you can effectively post your content and get it seen.
If you’re using long form content, either a podcast or a show YouTube or Vimeo would be a great spot. Facebook pages also allow you to post up to 1.75 GB and 45 minutes.
Instagram is one of the few remaining organic search applications (where people can find you through explore and your hashtags, although a lot of it can be just other marketers liking your stuff so you’ll check out their pages, but they’re still worth doing) and their full video length is 1 minute. Similar to this is Twitter which allows up to 30 second video clips. These are both great sites to post the juiciest bits of your 45 minute video to help excite people and drive them over to youtube, facebook or vimeo.
LinkedIn is another great content page. Although it is a business site, you’ll want to make your content relevant to business. However people are probably sick of seeing all the interview tips and other generic business related content tips, so taking some initiative and showing some unique content that helps with business could be a great way to receive extra engagement.
YouTube is THE place for video. It’s the #2 search engine and it’s where so many people search for how to videos, amongst other informative videos. Consider the type of verbiage people will be typing in when they’re looking for an answer and try to use that to your advantage in your headline and description. Tags can be relevant, but make sure the whole package is there. No one just eats a pizza crust, they want the cheese, sauce and toppings to be good, too.
So where should you be?
The short answer is all of the places. Facebook relies mostly on boosted posts to get your content to be seen, so if you can get traction on linkedin or youTube you could’ve saved yourself some money and potentially found your audience. As with an always changing internet it’s important to be where the customers are, and then when you find them, make sure that’s your #1 priority!
I recently purchased a fairly inexpensive camera that I can easily pull out and hit record to capture my day more frequently. The goal of this vlog is to allow myself to create and edit more movies on a (hopefully) daily basis, capturing the fun minutia that creates my days and also to document some of the interesting places I tend to find myself just on the fact that I’m looking for stuff.
This was recorded 8/10/2018 and the morning of 8/11 I opened my email to a quote by James Baldwin. It seemed fitting and very timely and thus seems like a great start to this new ‘Vlog Brain’.
I still believe that the unexamined life is not worth living: and I know that self-delusion, in the service of no matter what small or lofty cause, is a price no writer can afford. His subject is himself and the world and it requires every ounce of stamina he can summon to attempt to look on himself and the world as they are.
-from the introduction to Nobody Knows My Name
Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.
Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.
Don’t sell don’t sell don’t sell don’t sell.
Give value. Educate.
Do you listen to Entrepreneur on Fire? Chances are if you’re on my site you’re an entrepreneur so I just dropped an awesome resource on you if you’ve never heard it. He’s up to 2000 shows but he just interviews entrepreneurs and business owners. It’s a great way to hear how other business owners are going about their day/business. He has great energy (because he clearly loves his life) and it’s contagious.
I just came across this episode on spotify/or you can look on his page for more resources but the 1st part talked about social media numbers vs engagement.
Check out these other blog posts
5 Brain Tricks to make customers buy
15 QUESTIONS EVERY START-UP SHOULD ANSWER WHEN CREATING THEIR BRANDING STRATEGY
The way to think about engagement is any comment on your page or a message is a current or potential customer literally reaching out to you for a connection. The way you’ll resonate in their mind is if you DON’T respond to their messages (good or bad). However, if you do respond in a genuine way you’ll build a fan and they will be more likely to recommend your business or service to someone in need of your business or service.
This is especially important if you want your business to grow, you need to make sure you’re responding to not only every social media comment but every EMAIL or every Voice Message/Phone call you get from customers! They’re reaching out to you and giving you the literal opportunity to prove why they should keep or use your business or service.
Hi! Does your company effectively use it’s social media pages to add value to your followers, or are you just posting blatant ‘asks’ for a sale? Through a blog posted on my website I broke down some of the 5 annoying things brands do on social media. You can read the article https://bulbbraincreative.com/2018/03/23/5-annoying-things-brands-do-on-social-media/. Most brands treat social media as another chance to boast about a new deal or to remind their followers as to why they should buy their product.
Your customers are looking for entertaining and educational content about your brand which will then ENTICE them to purchase your product or service. They want it in your voice and your personality so they get to know you better through your business.
The conversation on social media shouldn’t be treated like a one time ad in a newspaper, but a constant conversation you’re having with a friend about your business. They know what you do but they’re interested in the nuances.
If you’re a restaurant is there a special cheese or ingredient or sauce that helps make your food special? Talk about that for a couple posts. Break that down and explain why you chose it, how you came up with it and why it’s important to you.
If you’re a dentist are there certain foods or drinks to consume to help either strengthen teeth or help whiten teeth? Talk about that for a couple posts. Try not to get too technical, but explain about different acidity and what too much can do to your teeth.
If you’re an auto repair shop are there little tips to either help customers get more miles per gallon or help a car extend it’s life? Talk about that for a couple posts. Break down the different parts and things that need more attention than the other parts.
An extremely important thing to remember is if someone comments on your post: Respond! They’re reaching out to you so respond to them! Then whomever visits your site will see your response, know that you care about your customer and know that they’ll get the same support from you when they have a question! (managing negative comments is a whole other conversation, but if you acknowledge their issue and try to make it right you’re showing them and everyone else who sees it that you take pride in your business and want to do everything to make it right. Don’t ever go head to head with them or air any grievances. Be mature and make things right and you could potentially earn them back)
Being engulfed in your business for years you become the expert and learn every little nuance for you to become the expert, but those tips are things your customers as a beginner may not know. Going back to the basics can be a great source of expert content for your social media pages which help educate your customers and help you become the trusted advisor in your field.
My name is Michael Rataj and I’m the owner of Bulb Brain Creative. We specialize in creating video and photo content for distribution over social media to full hands on social media management like posting, engaging with customers, replying to comments and messages, etc. I have mobile studio where I’d bring lights and camera to your business or I have spaces to film interview content. Call me at 708-942-1791 or firstname.lastname@example.org if you want me to give a no obligation review of your social media and the story you’re telling. You can follow me on instagram or facebook at bulbbraincreative.