Engagement is the game

Do you listen to Entrepreneur on Fire? Chances are if you’re on my site you’re an entrepreneur so I just dropped an awesome resource on you if you’ve never heard it.  He’s up to 2000 shows but he just interviews entrepreneurs and business owners.  It’s a great way to hear how other business owners are going about their day/business.  He has great energy (because he clearly loves his life) and it’s contagious.

I just came across this episode on spotify/or you can look on his page for more resources but the 1st part talked about social media numbers vs engagement.

Check out these other blog posts
5 Brain Tricks to make customers buy
15 QUESTIONS EVERY START-UP SHOULD ANSWER WHEN CREATING THEIR BRANDING STRATEGY

The way to think about engagement is any comment on your page or a message is a current or potential customer literally reaching out to you for a connection.  The way you’ll resonate in their mind is if you DON’T respond to their messages (good or bad).  However, if you do respond in a genuine way you’ll build a fan and they will be more likely to recommend your business or service to someone in need of your business or service.

This is especially important if you want your business to grow, you need to make sure you’re responding to not only every social media comment but every EMAIL or every Voice Message/Phone call you get from customers!  They’re reaching out to you and giving you the literal opportunity to prove why they should keep or use your business or service.

Happy Engagement!

SEO (Google/Bing/Yahoo) vs Yelp Vs Facebook vs (insert new app)

SEO or Search Engine Optimization is a great way to organically grow your business.  If you produce enough content and use the relevant keywords for the questions your customers are asking, you have a chance being near the top of the first page of a Google/Bing/Yahoo/Ask search query.  However, the times continue to change.

SEO was extremely important in the time when people would google a business to find about it, but now depending on your business (restaurant/bar, hair salon, dentist office) there may be a number of different apps they may go to before they actually put it into Google.  With location based searches in Yelp/Facebook chances are the first experience your potential client may have with your business is through one of those apps and so it’s important to make a good impression.

If you’ve spent a lot of time developing content and optimizing keywords it’s not for naught, but in the ever changing technological landscape you have to do something in addition to that.

This is where your Yelp/Facebook page presence is extremely important.  If they’re looking for a brewery or bars or pizza place near them, pull your shop up on Yelp and there’s a couple bad reviews and hardly any pictures, chances are they won’t come to your business.  Those bad reviews are there forever and you need to use that to your advantage.

If you have a negative review on Yelp or Facebook address it head on!  This is a chance for your other new potential customers to see directly how you handled an annoyed customer and offered them a free dessert or something similar to offset their issue.  After you’ve responded anyone that looks to your page will see your professional behavior and will want to risk your business because if they have a complaint, they’ll see how you dealt with it.

There shouldn’t be a fear that you’ll be giving out thousands of free desserts to irate customers, there should be excitement at the potential new customers willing to give your place a try because you’re a stand up person.

Just in case you haven’t already, click here to claim your Yelp page. Let us know if you need help.

Show Your Work!

Taken from Austin’s personal page.

In ten tight chapters, I lay out ways to think about your work as a never-ending process, how to build an audience by sharing that process, and how to deal with the ups and downs of putting yourself and your work out in the world:

  1. You don’t have to be a genius.
  2. Think process, not product.
  3. Share something small every day.
  4. Open up your cabinet of curiosities.
  5. Tell good stories.
  6. Teach what you know.
  7. Don’t turn into human spam.
  8. Learn to take a punch.
  9. Sell out.
  10. Stick around.

This book is not just for “creatives”! Whether you’re an artist or an entrepreneur, a student or a teacher, a hobbyist or a professional, it’s time to stop worrying and start sharing.

This is a great book.  He basically lays out a marketing strategy for the new age of low cost communication.  It comes down to a branding strategy, where if you’re posting regularly on the social media platforms where the most people are, you’ll develop your brand and stay at the forefront.  Instead of just posting your finished work he makes the intelligent suggestion to post new and different material.  IE, if you’re an illustrator do a sketch, or a corner of a piece you’re working on, while avoiding the typical latte or lunch posts.

As a basic primer to marketing, it’s a quick read and gives you a run down on how to market yourself.  You’re not just trying to sell in every post or posting a sale, but you’re having a communication with your prospective client to engage them to buy when they need your product.