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IGTV is going to disrupt movies

I’m coming around and think IGTV is going to be a very disruptive move for Instagram and video production overall. It’s a direct competition to Youtube, Youtube Red, Netflix, Amazon and all the other spots where specifically created content is being made. The differentiation is the vertical format.

This goes to the push for better technology on phones and is a step into mobile video production. As a video guy this hurts, but it’s been 100 years that we’ve been looking at full frame or widescreen videos, and this is the way the market is changing and going towards mobile. This will allow for more regular videos from people which could allow more ‘prank shows’, where people would setup their phones to trick someone and pull pranks on people.

Who knows? It’s a disruptive move and with how much people gravitate towards Instagram as is, this is yet another tool to keep people on the instagram/facebook platform to develop more content specifically for the platform. If you’re creating it vertically it will be ‘difficult’ to move it over to youtube, but as so many other videos prove it’s entirely possible.

I recorded a quick FB live video which I included below and would love to hear your thoughts on IGTV!

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbulbbraincreative%2Fvideos%2F392943741200649%2F&show_text=0&width=267

How to write the perfect social media post

Don’t sell.

Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.

Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.

Don’t sell don’t sell don’t sell don’t sell. 

Give value. Educate.

Don’t sell.

Engagement is the game

Do you listen to Entrepreneur on Fire? Chances are if you’re on my site you’re an entrepreneur so I just dropped an awesome resource on you if you’ve never heard it.  He’s up to 2000 shows but he just interviews entrepreneurs and business owners.  It’s a great way to hear how other business owners are going about their day/business.  He has great energy (because he clearly loves his life) and it’s contagious.

I just came across this episode on spotify/or you can look on his page for more resources but the 1st part talked about social media numbers vs engagement.

Check out these other blog posts
5 Brain Tricks to make customers buy
15 QUESTIONS EVERY START-UP SHOULD ANSWER WHEN CREATING THEIR BRANDING STRATEGY

The way to think about engagement is any comment on your page or a message is a current or potential customer literally reaching out to you for a connection.  The way you’ll resonate in their mind is if you DON’T respond to their messages (good or bad).  However, if you do respond in a genuine way you’ll build a fan and they will be more likely to recommend your business or service to someone in need of your business or service.

This is especially important if you want your business to grow, you need to make sure you’re responding to not only every social media comment but every EMAIL or every Voice Message/Phone call you get from customers!  They’re reaching out to you and giving you the literal opportunity to prove why they should keep or use your business or service.

Happy Engagement!

Hi I’m Mike

Hi! Does your company effectively use it’s social media pages to add value to your followers, or are you just posting blatant ‘asks’ for a sale?  Through a blog posted on my website I broke down some of the 5 annoying things brands do on social media. You can read the article https://bulbbraincreative.com/2018/03/23/5-annoying-things-brands-do-on-social-media/.  Most brands treat social media as another chance to boast about a new deal or to remind their followers as to why they should buy their product.  

Your customers are looking for entertaining and educational content about your brand which will then ENTICE them to purchase your product or service. They want it in your voice and your personality so they get to know you better through your business.

The conversation on social media shouldn’t be treated like a one time ad in a newspaper, but a constant conversation you’re having with a friend about your business.  They know what you do but they’re interested in the nuances.

If you’re a restaurant is there a special cheese or ingredient or sauce that helps make your food special?  Talk about that for a couple posts. Break that down and explain why you chose it, how you came up with it and why it’s important to you.

If you’re a dentist are there certain foods or drinks to consume to help either strengthen teeth or help whiten teeth?  Talk about that for a couple posts. Try not to get too technical, but explain about different acidity and what too much can do to your teeth.

If you’re an auto repair shop are there little tips to either help customers get more miles per gallon or help a car extend it’s life?  Talk about that for a couple posts. Break down the different parts and things that need more attention than the other parts.

An extremely important thing to remember is if someone comments on your post: Respond!  They’re reaching out to you so respond to them! Then whomever visits your site will see your response, know that you care about your customer and know that they’ll get the same support from you when they have a question!  (managing negative comments is a whole other conversation, but if you acknowledge their issue and try to make it right you’re showing them and everyone else who sees it that you take pride in your business and want to do everything to make it right.  Don’t ever go head to head with them or air any grievances. Be mature and make things right and you could potentially earn them back)

Being engulfed in your business for years you become the expert and learn every little nuance for you to become the expert, but those tips are things your customers as a beginner may not know.  Going back to the basics can be a great source of expert content for your social media pages which help educate your customers and help you become the trusted advisor in your field.

My name is Michael Rataj and I’m the owner of Bulb Brain Creative.  We specialize in creating video and photo content for distribution over social media to full hands on social media management like posting, engaging with customers, replying to comments and messages, etc.  I have mobile studio where I’d bring lights and camera to your business or I have spaces to film interview content. Call me at 708-942-1791 or mike@bulbbraincreative.com if you want me to give a no obligation review of your social media and the story you’re telling. You can follow me on instagram or facebook at bulbbraincreative.