2020 Trends: how businesses will use video

2020 Trends: how businesses will use video

Video is getting to be more of an integral part of a lot of companies’ marketing strategies. Everyone seems to recognize there’s no going back and certain trends will become more widespread in 2020.

Segmented markets. This trend took over direct marketing years ago and now it’s spreading to video. More companies and organizations will create not just one video with their main message, but several of them. Each video will target a segment of their target demographic. They’ll upload each video on the social media platform(s) used by that segment.

Branding. Companies will make video a bigger part of their branding by using consistent templates. Graphics, sound effects and video styles will echo each other on all videos. Marketing staff will also make sure the visuals of their videos are consistent across their website and social media accounts, especially when it’s an option to have a video as your avatar.

Distribution. Companies will more and more upload video to hosted sites like YouTube and Vimeo. These will look better as suspicion of Facebook and other social media sites makes them slightly less appealing.

1:1 videos. Customers and potential customers and clients will receive more personalized video messages. A company rep will reach out to the person with a video that’s the same for everyone, but that starts by saying hello to the customer by name. These 1:1 videos will be used to answer a customer’s inquiry, to offer product support, etc.

Shoppable videos. Videos on YouTube or other platforms will include links that take you right to the company’s website. You might see a cool gadget or a great jacket and click right on the link so you can buy it immediately.

Training videos. Organizations will also use videos more often internally to train employees, reducing the need for a large training staff.

Less sound. More and more people watch videos without turning on the sound. Businesses recognize this and are creating more captioned videos. Captions can also be used to make videos more searchable through key words.
Vlogging. Companies will use more user-generated content, specifically people who regularly present their own content through video, or “vloggers.” This includes “ephemeral stories” eg. those posted on Snapchat and Instagram where vloggers’ stories are available and/or relevant only briefly.

Anyone who doesn’t take advantage of the ways video can spread your message isn’t facing reality. More businesses are using video to engage clients at the same time that people want better visuals on products and services before they decide to buy.

Give them dessert first

Google has some amazing ad insights. They have departments devoted to reviewing best practices to ensure people continually place ads on their network. If you sign up for their digital marketing emails you’ll receive a bunch of great stuff.

Including this video breaking down what works. Everyone always says that ‘size matters’ but it seems like what matters is giving people what they want, then if you keep giving them other cool things they’ll keep following you.

The statement in the video was to give them pie first, a reason to stick around, the punchline, whatever, then give them the story leading up to it.

So if you’re wondering about length, that just matters how much engagement you want. Focus on giving dessert first, then give them a story and they’ll stick around longer.

Video Marketing in Chicago

For anyone based in the Windy City, getting your business or firm noticed can be tough. Chicago is a city of creatives and doers, so you have a fair amount of competition to work through. At BUSINESS, though, we make sure you can have all the help that you need to get the lights, cameras, and action shining down on your business as soon as is possible. Through our video marketing in Chicago, we can help to produce a much more professional advertising experience for your business.
How can we help you with Chicago video marketing?
So, the main way that we do this is quite simple: we tailor the whole experience to suit your target audience. For example, you might be looking to target social media addicted millennials. Your target audience, though, could also be those entering their golden period of life.
Whatever the aim is, we make sure that your business is marketed in a manner that ensures it’s seen by your target audience. How they consume their advertising, and what kind of advertising makes an impact upon them, is always subjective. To help you out with that, we provide you with a video marketing system that is tailored to its audience.
We make sure you are marketed to help capture as many potential clients as is possible. Whether that comes through pushing you on social media, creating various shareable content to put online, or utilising traditional paid marketing methods, we apply the whole system to what works for you.
Put simply, we don’t waste time and we don’t cut corners. Our aims are simple: to create high quality video marketing solutions that suit your audience. We help to find your ideal client in their ‘natural habitat’ and ensure that your business speaks to their problems whilst offering viable solutions.
Video marketing for Chicago
Of course, video marketing can be used for any industry. By using video marketing, we can help to make sure that your business stands out from the rest of your competition. We sell your key points, we humanise those who are involved in your business, and we give your business a crucial face where previously none existed.
Video marketing is a great way to ensure that your business feels like more than just another logo. We help people to know who you are, what problems you can help with, and what solutions you have up your sleeve. The end result? A video marketing experience that is much more tailored to your ideal client.
If your business needs some help in getting noticed, then we can help to give you that boost in profile that you require. We’ve already helped other Chicago businesses use the power of video production to stand out from their competition and their neighbours. If that sounds like a good place for you to start, then contact us today.
We can take a look, evaluate your options, and create a quality video production in Chicago for your business. Video production is excellent for selling your business and brand, so let us help you stand out from the crowd starting today.

If DaVinci Painted a Dinosaur

If DaVinci Painted a Dinosaur – Book Review.
Written by Amy Newbold & Illustrated by Greg Newbold
Amazon Affiliate Link –

This is a playful book that combines well-known art pieces and includes dinosaurs in place of people or placed throughout the piece.
If you have a younger generation person in your life that you’re looking to get involved with classic art piece, this is a humorous and subtle way to introduce extra culture into their life.

reviewed by Michael Rataj of Bulb Brain Creative
Filmed with the Olympus TG-5 –