Taken from Austin’s personal page.
In ten tight chapters, I lay out ways to think about your work as a never-ending process, how to build an audience by sharing that process, and how to deal with the ups and downs of putting yourself and your work out in the world:
- You don’t have to be a genius.
- Think process, not product.
- Share something small every day.
- Open up your cabinet of curiosities.
- Tell good stories.
- Teach what you know.
- Don’t turn into human spam.
- Learn to take a punch.
- Sell out.
- Stick around.
This book is not just for “creatives”! Whether you’re an artist or an entrepreneur, a student or a teacher, a hobbyist or a professional, it’s time to stop worrying and start sharing.
This is a great book. He basically lays out a marketing strategy for the new age of low cost communication. It comes down to a branding strategy, where if you’re posting regularly on the social media platforms where the most people are, you’ll develop your brand and stay at the forefront. Instead of just posting your finished work he makes the intelligent suggestion to post new and different material. IE, if you’re an illustrator do a sketch, or a corner of a piece you’re working on, while avoiding the typical latte or lunch posts.
As a basic primer to marketing, it’s a quick read and gives you a run down on how to market yourself. You’re not just trying to sell in every post or posting a sale, but you’re having a communication with your prospective client to engage them to buy when they need your product.