Do you listen to Entrepreneur on Fire? Chances are if you’re on my site you’re an entrepreneur so I just dropped an awesome resource on you if you’ve never heard it. He’s up to 2000 shows but he just interviews entrepreneurs and business owners. It’s a great way to hear how other business owners are going about their day/business. He has great energy (because he clearly loves his life) and it’s contagious.
I just came across this episode on spotify/or you can look on his page for more resources but the 1st part talked about social media numbers vs engagement.
Check out these other blog posts
5 Brain Tricks to make customers buy
15 QUESTIONS EVERY START-UP SHOULD ANSWER WHEN CREATING THEIR BRANDING STRATEGY
The way to think about engagement is any comment on your page or a message is a current or potential customer literally reaching out to you for a connection. The way you’ll resonate in their mind is if you DON’T respond to their messages (good or bad). However, if you do respond in a genuine way you’ll build a fan and they will be more likely to recommend your business or service to someone in need of your business or service.
This is especially important if you want your business to grow, you need to make sure you’re responding to not only every social media comment but every EMAIL or every Voice Message/Phone call you get from customers! They’re reaching out to you and giving you the literal opportunity to prove why they should keep or use your business or service.