I’m coming around and think IGTV is going to be a very disruptive move for Instagram and video production overall. It’s a direct competition to Youtube, Youtube Red, Netflix, Amazon and all the other spots where specifically created content is being made. The differentiation is the vertical format.
This goes to the push for better technology on phones and is a step into mobile video production. As a video guy this hurts, but it’s been 100 years that we’ve been looking at full frame or widescreen videos, and this is the way the market is changing and going towards mobile. This will allow for more regular videos from people which could allow more ‘prank shows’, where people would setup their phones to trick someone and pull pranks on people.
Who knows? It’s a disruptive move and with how much people gravitate towards Instagram as is, this is yet another tool to keep people on the instagram/facebook platform to develop more content specifically for the platform. If you’re creating it vertically it will be ‘difficult’ to move it over to youtube, but as so many other videos prove it’s entirely possible.
I recorded a quick FB live video which I included below and would love to hear your thoughts on IGTV!