One of the biggest questions when effectively using the internet to reach your customers is the relevant question: “Where are your customers?”
The same people that are on Facebook may not be on Pinterest or on Twitter or Instagram (etc). This can be a bit of trial and error to see where you can effectively post your content and get it seen.
If you’re using long form content, either a podcast or a show YouTube or Vimeo would be a great spot. Facebook pages also allow you to post up to 1.75 GB and 45 minutes.
Instagram is one of the few remaining organic search applications (where people can find you through explore and your hashtags, although a lot of it can be just other marketers liking your stuff so you’ll check out their pages, but they’re still worth doing) and their full video length is 1 minute. Similar to this is Twitter which allows up to 30 second video clips. These are both great sites to post the juiciest bits of your 45 minute video to help excite people and drive them over to youtube, facebook or vimeo.
LinkedIn is another great content page. Although it is a business site, you’ll want to make your content relevant to business. However people are probably sick of seeing all the interview tips and other generic business related content tips, so taking some initiative and showing some unique content that helps with business could be a great way to receive extra engagement.
YouTube is THE place for video. It’s the #2 search engine and it’s where so many people search for how to videos, amongst other informative videos. Consider the type of verbiage people will be typing in when they’re looking for an answer and try to use that to your advantage in your headline and description. Tags can be relevant, but make sure the whole package is there. No one just eats a pizza crust, they want the cheese, sauce and toppings to be good, too.
So where should you be?
The short answer is all of the places. Facebook relies mostly on boosted posts to get your content to be seen, so if you can get traction on linkedin or youTube you could’ve saved yourself some money and potentially found your audience. As with an always changing internet it’s important to be where the customers are, and then when you find them, make sure that’s your #1 priority!