Hi! Does your company effectively use it’s social media pages to add value to your followers, or are you just posting blatant ‘asks’ for a sale? Through a blog posted on my website I broke down some of the 5 annoying things brands do on social media. You can read the article https://bulbbraincreative.com/2018/03/23/5-annoying-things-brands-do-on-social-media/. Most brands treat social media as another chance to boast about a new deal or to remind their followers as to why they should buy their product.
Your customers are looking for entertaining and educational content about your brand which will then ENTICE them to purchase your product or service. They want it in your voice and your personality so they get to know you better through your business.
The conversation on social media shouldn’t be treated like a one time ad in a newspaper, but a constant conversation you’re having with a friend about your business. They know what you do but they’re interested in the nuances.
If you’re a restaurant is there a special cheese or ingredient or sauce that helps make your food special? Talk about that for a couple posts. Break that down and explain why you chose it, how you came up with it and why it’s important to you.
If you’re a dentist are there certain foods or drinks to consume to help either strengthen teeth or help whiten teeth? Talk about that for a couple posts. Try not to get too technical, but explain about different acidity and what too much can do to your teeth.
If you’re an auto repair shop are there little tips to either help customers get more miles per gallon or help a car extend it’s life? Talk about that for a couple posts. Break down the different parts and things that need more attention than the other parts.
An extremely important thing to remember is if someone comments on your post: Respond! They’re reaching out to you so respond to them! Then whomever visits your site will see your response, know that you care about your customer and know that they’ll get the same support from you when they have a question! (managing negative comments is a whole other conversation, but if you acknowledge their issue and try to make it right you’re showing them and everyone else who sees it that you take pride in your business and want to do everything to make it right. Don’t ever go head to head with them or air any grievances. Be mature and make things right and you could potentially earn them back)
Being engulfed in your business for years you become the expert and learn every little nuance for you to become the expert, but those tips are things your customers as a beginner may not know. Going back to the basics can be a great source of expert content for your social media pages which help educate your customers and help you become the trusted advisor in your field.
My name is Michael Rataj and I’m the owner of Bulb Brain Creative. We specialize in creating video and photo content for distribution over social media to full hands on social media management like posting, engaging with customers, replying to comments and messages, etc. I have mobile studio where I’d bring lights and camera to your business or I have spaces to film interview content. Call me at 708-942-1791 or firstname.lastname@example.org if you want me to give a no obligation review of your social media and the story you’re telling. You can follow me on instagram or facebook at bulbbraincreative.