How to write the perfect social media post

Don’t sell.

Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.

Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell. Don’t sell don’t sell don’t sell don’t sell.

Don’t sell don’t sell don’t sell don’t sell. 

Give value. Educate.

Don’t sell.

Engagement is the game

Do you listen to Entrepreneur on Fire? Chances are if you’re on my site you’re an entrepreneur so I just dropped an awesome resource on you if you’ve never heard it.  He’s up to 2000 shows but he just interviews entrepreneurs and business owners.  It’s a great way to hear how other business owners are going about their day/business.  He has great energy (because he clearly loves his life) and it’s contagious.

I just came across this episode on spotify/or you can look on his page for more resources but the 1st part talked about social media numbers vs engagement.

Check out these other blog posts
5 Brain Tricks to make customers buy
15 QUESTIONS EVERY START-UP SHOULD ANSWER WHEN CREATING THEIR BRANDING STRATEGY

The way to think about engagement is any comment on your page or a message is a current or potential customer literally reaching out to you for a connection.  The way you’ll resonate in their mind is if you DON’T respond to their messages (good or bad).  However, if you do respond in a genuine way you’ll build a fan and they will be more likely to recommend your business or service to someone in need of your business or service.

This is especially important if you want your business to grow, you need to make sure you’re responding to not only every social media comment but every EMAIL or every Voice Message/Phone call you get from customers!  They’re reaching out to you and giving you the literal opportunity to prove why they should keep or use your business or service.

Happy Engagement!

Hi I’m Mike

Hi! Does your company effectively use it’s social media pages to add value to your followers, or are you just posting blatant ‘asks’ for a sale?  Through a blog posted on my website I broke down some of the 5 annoying things brands do on social media. You can read the article https://bulbbraincreative.com/2018/03/23/5-annoying-things-brands-do-on-social-media/.  Most brands treat social media as another chance to boast about a new deal or to remind their followers as to why they should buy their product.  

Your customers are looking for entertaining and educational content about your brand which will then ENTICE them to purchase your product or service. They want it in your voice and your personality so they get to know you better through your business.

The conversation on social media shouldn’t be treated like a one time ad in a newspaper, but a constant conversation you’re having with a friend about your business.  They know what you do but they’re interested in the nuances.

If you’re a restaurant is there a special cheese or ingredient or sauce that helps make your food special?  Talk about that for a couple posts. Break that down and explain why you chose it, how you came up with it and why it’s important to you.

If you’re a dentist are there certain foods or drinks to consume to help either strengthen teeth or help whiten teeth?  Talk about that for a couple posts. Try not to get too technical, but explain about different acidity and what too much can do to your teeth.

If you’re an auto repair shop are there little tips to either help customers get more miles per gallon or help a car extend it’s life?  Talk about that for a couple posts. Break down the different parts and things that need more attention than the other parts.

An extremely important thing to remember is if someone comments on your post: Respond!  They’re reaching out to you so respond to them! Then whomever visits your site will see your response, know that you care about your customer and know that they’ll get the same support from you when they have a question!  (managing negative comments is a whole other conversation, but if you acknowledge their issue and try to make it right you’re showing them and everyone else who sees it that you take pride in your business and want to do everything to make it right.  Don’t ever go head to head with them or air any grievances. Be mature and make things right and you could potentially earn them back)

Being engulfed in your business for years you become the expert and learn every little nuance for you to become the expert, but those tips are things your customers as a beginner may not know.  Going back to the basics can be a great source of expert content for your social media pages which help educate your customers and help you become the trusted advisor in your field.

My name is Michael Rataj and I’m the owner of Bulb Brain Creative.  We specialize in creating video and photo content for distribution over social media to full hands on social media management like posting, engaging with customers, replying to comments and messages, etc.  I have mobile studio where I’d bring lights and camera to your business or I have spaces to film interview content. Call me at 708-942-1791 or mike@bulbbraincreative.com if you want me to give a no obligation review of your social media and the story you’re telling. You can follow me on instagram or facebook at bulbbraincreative.  

 

Where’d ya go?

I was doing really well with blog posts, until I decided to setup a facebook and instagram for bulbbraincreative.  The pride and joy and why I got into the social media/content strategist thing was because of the Bulb Brain Gallery instagram.  To be able to grow an instagram account from 0 to over 4000 followers in over 2 years was a great marketing piece for Bulb Brain Creative that when people would visit the Bulb Brain Gallery instagram they would always ask ‘how did you do that?’  To answer that question was exactly why I started this venture of content production and marketing.

In addition, if I were to offer social media services to people it’s important to let go of the past (Bulb Brain Gallery) and create Bulb Brain Creative on social media.  To tell the current story of what I’m doing on social media instead of just the gallery client was important.  It helps me refine my mission and strategies and does exactly what social media is meant to do: help tell a story.

The Bulb Brain Creative social media pages are an experiment in the Gary Vaynerchuk ‘Document don’t Create‘ mantra. My idea with clients is to produce well crafted and thought out content, but mixed in with that if you do some honest content it helps tell your story.  Stuff with a phone or not as good camera is almost just as important as the stuff with a good camera.

So that’s where I’m at.  I will get back to posting more blog posts, soon. I’ve actually just been doing more filming and editing and networking and meeting people and thus the writing has fallen slightly.  As someone that’s new to running his own business it’s an entirely new juggle to comprehend.  As things get busy I need to figure out what things are important and what things should fall to the wayside.  Lately I’ve found that meeting people face to face and telling my story has been an effective use of my time, as it helps me see what people WANT so I can then create the kind of materials they’re looking for.

And with those struggles and the traveling is where documenting over creating is taking me.  I don’t have enough work to just keep posting finished products and so I don’t want there to be a big lag in between posting.  I do also think I’ve been fortunate enough to meet with a lot of interesting people and go to a lot of new places, and I think documenting those kinds of things are important, and thus, why I’ve been filling my social media with those travels.

On that note, please follow along! I’m in the process of editing a BUNCH of stuff so there will be a good amount of stuff coming soon.  I’ll post the finished products on this blog, on my site and on the social media sites so as long as you’re following me somewhere you’re going to see it.  You’ll see the kind of full court press I can give to your business and the kind of cool, valuable content I can help you create!  You’ll also see how I’m able to film a podcast and use it for video and audio, as well cut it up to smaller bitesize valuable bits of content.

Photoshop vs Lightroom

This article will mostly be geared towards other techies like myself, but if you’re a longtime photoshop user (like me) and have recently been hearing about Lightroom (like me) and wonder what the differences are, check this article.

It’s a great article and the images below are wonderful, and i’m somewhat remiss to use them since there’s no tag from the original site.  Note to business owners, it’s OK to watermark your stuff, especially if it’s really useful.  Chances are it will get shared and you’ll get free advertising.

This is one of the benefits of creating infographics and other useful graphics for your business.  They allow you to show the wealth of knowledge that you have gained through your year(s) in business and when someone shares it, if your business name or web address or whatever is embedded it’ll be able to bring people back to your site.

It’s also an argument that you should continue to make cool things like that for your business.  They don’t have to be entirely new, they can be close but similar.  Maybe you try out different designers, different color schemes, etc.

Just another thing to continually test for your business.

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Lightroom is an image ma