I was doing really well with blog posts, until I decided to setup a facebook and instagram for bulbbraincreative. The pride and joy and why I got into the social media/content strategist thing was because of the Bulb Brain Gallery instagram. To be able to grow an instagram account from 0 to over 4000 followers in over 2 years was a great marketing piece for Bulb Brain Creative that when people would visit the Bulb Brain Gallery instagram they would always ask ‘how did you do that?’ To answer that question was exactly why I started this venture of content production and marketing.
In addition, if I were to offer social media services to people it’s important to let go of the past (Bulb Brain Gallery) and create Bulb Brain Creative on social media. To tell the current story of what I’m doing on social media instead of just the gallery client was important. It helps me refine my mission and strategies and does exactly what social media is meant to do: help tell a story.
The Bulb Brain Creative social media pages are an experiment in the Gary Vaynerchuk ‘Document don’t Create‘ mantra. My idea with clients is to produce well crafted and thought out content, but mixed in with that if you do some honest content it helps tell your story. Stuff with a phone or not as good camera is almost just as important as the stuff with a good camera.
So that’s where I’m at. I will get back to posting more blog posts, soon. I’ve actually just been doing more filming and editing and networking and meeting people and thus the writing has fallen slightly. As someone that’s new to running his own business it’s an entirely new juggle to comprehend. As things get busy I need to figure out what things are important and what things should fall to the wayside. Lately I’ve found that meeting people face to face and telling my story has been an effective use of my time, as it helps me see what people WANT so I can then create the kind of materials they’re looking for.
And with those struggles and the traveling is where documenting over creating is taking me. I don’t have enough work to just keep posting finished products and so I don’t want there to be a big lag in between posting. I do also think I’ve been fortunate enough to meet with a lot of interesting people and go to a lot of new places, and I think documenting those kinds of things are important, and thus, why I’ve been filling my social media with those travels.
On that note, please follow along! I’m in the process of editing a BUNCH of stuff so there will be a good amount of stuff coming soon. I’ll post the finished products on this blog, on my site and on the social media sites so as long as you’re following me somewhere you’re going to see it. You’ll see the kind of full court press I can give to your business and the kind of cool, valuable content I can help you create! You’ll also see how I’m able to film a podcast and use it for video and audio, as well cut it up to smaller bitesize valuable bits of content.